"Learn how to flood your site with qualified buyers using the hottest new pay-per-click search engine strategies and tools... without losing money on high-priced keywords!"

Pay-per-click (PPC) search engines can be a powerful, instant source of qualified traffic for your web site -- provided you do your homework and invest a bit of time in managing your campaign.

In fact, many web site owners who have mastered keyword targeting and know the "insider" bidding strategies tell me that over 90% of their traffic comes straight from the PPC search engines!

So in the following article, I'm going to show you the strategies and tools these folks are using -- so you can duplicate their success.

Specifically, I'm going to show you hot new targeting options and bid-management tools being offered by the PPC search engines that you can use to increase your web site traffic while keeping your bidding costs low.

Seven PPC bidding strategies that will help you get the most "bang" for your advertising buck!

A lot of people think the only way to develop a successful pay-per-click campaign is to get the highest ranking with a popular keyword in the top two PPC search engines, Overture (www.overture.com) and Google AdWords (www.google.com/ads).

Now, it's true that a top-ranked ad with either of these two industry giants will guarantee your site a lot of exposure (as long as you're bidding on keywords that a substantial number of people are searching for).

The problem is that you often have to pay more for these #1 spots. And in the case of the more competitive keywords, this can means bids of $1.50 to $5.00 (or more!) per click.

If you want to be successful with the PPC search engines, you need to bid on keywords that attract clicks from "qualified" buyers (as opposed to "tire kickers" who will drive your costs up) while keeping your bids as low as possible.

Here are some tips that will help you accomplish this:

1. Figure out what you can afford to bid

This might sound obvious, but it needs to be said: Don't bid more than you can afford! A lot of businesses make this mistake.

Before you pay for advertising of any sort, calculate the value of a single visitor to your web site. Once you know what ONE visitor is worth, you'll know the maximum amount you can afford to pay per click.

In a previous issue of this newsletter (Issue 54), I explained how to do this in detail. To review it,

This guy really knows what he's talking about!